It’s logo represented as two G’s put together. It is the most recognizable and luxurious brand. This logo is mostly displayed in gold. The Gucci name has been mentioned above the logo to show the brand’s importance. The logo is the proud stamp of the company’s acceptance.

Gucci colour scheme

The logo has appeared mostly in black and white, with some golden colour to it. They feature dark green colours with red stripes. Some people or sellers copy it’s logo this shows the importance of the Gucci brand. People buy these copies largely because they are cheap to buy.

Is Gucci ethical

Gucci has never been into scandal and controversies. It is committed to reducing the environmental impact such as the use of hazardous chemicals. It helps to reduce the greenhouse gas which is generated from their factory. It uses eco-friendly and organic materials. It is very beneficial for the animals, they do not use animal fur in their products. They banned the usage of fur. It launches “Gucci Off The Grid” to promote its sustainable collection.

Environmentally friendly

The Gucci collection aims to create awareness amongst the world that they should protect their environment even in the making of the products. They should do eco-friendly practices to save the environment. It has committed to minimizing the use of CO2 emissions.

Is Gucci a vegan brand

It is not completely a vegan brand, it has stopped the usage of animal fur and wool in its clothes. It has made some vegan products and has won awards for its cruelty-free commitment.

What makes a fashion brand vegan

A vegan product does not use animal skin or fur in its manufacturing. They are made of organic and recycled materials. They do not suffer from the animals. Vegan products sometimes attract customers towards it because some of them want to wear vegan clothes.

Is Gucci cruelty-free

Gucci is not cruelty-free. Some of their products are tested on animals either by themselves or by the suppliers. In some products, animal testing is compulsory by the law.

Gucci return policy

Gucci allows online and in-store returns. The product should be returned in 30 days. If a person wants to return the product in-store, then it should take 14 days. To return their product a person has to follow the below requirements:

The items should not be worn, they should be unused. These items should have their original tags and lingerie should have a protective seal. The beauty products which have been tested should not be returned. Jewellery, sunglasses, and other items should be returned with tags. If the tag is not there it cannot be returned. Customized items cannot be returned.

Returning the order in-store

If a person wants to return the order in-store then they have to bring the order in its original packaging and should have a copy of the invoice. If a person returned the product, then Gucci refunds their money but the shipping price cannot be refunded.

Gucci Marketing

The Gucci brand has been worn by many Hollywood and Bollywood stars. They have made the brand even more popular. Not only stars, but some social media influencers also wear this brand especially those who have a high standard because this brand is so expensive, a middle-class person cannot afford to buy it. They start their business from clothing and now they sell everything such as beauty products, shoes, sandals, clothes, sunglasses, and many more. Gucci’s target market includes celebrities, high status, high-income people. Persons who have high-paying professions can afford this brand.

Gucci Plant-based leather

It used 77% plant-based material in making the shoes. These materials are wood pulp and viscose. Gucci releases its report which highlights its achievement regarding sustainability and its commitment to be more ethical. It has also become carbon neutral.

Conclusion

Gucci products are made up of high quality and they are ethical as they do not suffer animals in making their products. Some of their products need tests on animals but they are approved lawfully. Gucci has the most expensive items in their showroom. High standard people can buy its products. It has many stores in all the foreign countries. People have copied their logo, this shows how popular this brand is. It has introduced varieties of products such as beauty products, shoes, clothes, glasses, and more. They have skilled employees who can communicate properly with their customers. It has become famous because of many celebrities and social media influencers. People tend to buy Gucci because it is somehow cruelty-free.