One of the most frequently asked question about beauty and cosmetic brands today, is whether a company is cruelty free or not.

Let’s have a look at what we found out after researching the John Frieda brand.

John Frieda is a company that calls itself cruelty free. They claim to follow the EU’s and other government bans on animals testing. They go on to state on their website that their parent company, Kao, has been researching alternate methods of testing before the EU legislation. However, they do sell their items in countries which require products to be tested on animals before they are allowed into the market. So, depending on how you look at it, they may not be entirely cruelty free.

Now that you know where John Frieda stands with animal testing, let’s have a closer look at the brand and the products they create.

The Origin of John Frieda

John Frieda was founded over 30 years ago by celebrity hairstylist, John Freida. The company’s inspiration was to create hair care products to tame frizzy hair, as well as brightening and color products for blonde and brunette hair.

John Frieda Professional is currently based in Wilton, Connecticut. The brand is no longer owned by John Frieda, although he doesn’t stay away from the company. He always makes sure to be involved. 

The John Freida brand is currently a subsidiary of Kao Brands. This is a Japanese based company which specializes in the production of personal care, hygiene, and cleaning products.

Is John Freida Vegan?

No, not all products are vegan. Some of their items contain animal by-products for ingredients, such as lanolin. 

Some may even go on to say that the company cannot be vegan since it allows for its products to be tested on animals in China.

Products By the John Freida Brand

This haircare brand has been making waves for a long time. Many love the products they offer. Now, let’s have a look at these products and why they’re loved so much.

Frizz Ease

These are the products that were designed to help tackle and tame frizzy hair. Items under this line include:

Serums Reviving mousseStyling sprayDefining crèmeWonder shampooWonder conditioner Wonder featherlight smoothening Crème

There are other products in this line which include various shampoos, conditioners and serums which aid to tame frizz, smoothen the hair and straighten it without the weight that comes with other brands frizz control items.

Hydrate and Recharge

Under this line of products are items specifically designed to revitalize and moisturize dry hair. Items include:

Hydrate and recharge deep soak masqueHydrate and recharge shampooHydrate and recharge conditioner

Sheer Blonde

This line was created to help blondes achieve that golden shine and illuminated hair. Items under this line include:

Lightening shampooLightening conditionerIntensive purple shampoo for blondesLemon miracle masqueHighlight activating moisturizing shampooHighlight activating moisturizing conditionerVibrancy restoring shampooVibrancy restoring conditionerVibrancy restoring deep conditionerIn-shower lightening treatmentRenew tone correcting shampoo

There are other items in this brand to help lighten, moisturize, and illuminate blonde hair.

Brilliant Brunette

This line was created for dark, brunette hair. To either strengthen the shine or revive the color from faded, dry hair. Items from this line include:

Color deepening treatmentColor deepening shampooColor deepening conditionerBrighter subtle lightening shampooBrighter subtle lightening conditionerColor protecting moisturizing shampooColor protecting moisturizing conditioner

Radiant Red

This line was created to combat fading for redheads. These items help bring back the vibrant and hot color of red. Items from this line include:

Red boosting shampooRed boosting conditioner

Luxurious Volume

The items under this brand were designed to assist with dull and lifeless hair. These products give life and bouncy volume back into one’s strands. They include:

Core restore protein-infused shampooCore restore protein-infused conditionerTouchably full shampooTouchably full conditionerForever full hairsprayRoot booster blow-dry lotionPerfectly full mousse

Detox and Repair

This line specializes with transforming dry damaged hair into one that is healthy looking with shine and smoothness. Products from this line include:

Detox and repair shampooDetox and repair conditionerDetox and repair masqueDetox and repair care and protect spray

Full repair

This line aids damage hair. Helping to strengthen and restore strands. Items from this line include:

Strengthen + restore shampooStrengthen + restore conditionerHydrate + rescue deep conditioner

Miracle Drops

Here, hair masks were created to help strengthen and smoothen hair.  Masks under this brand include:

Frizz smoothening hair mask for frizzy hairBrightening hair masks for blonde hairDamage repairing hair masks

John Frieda is a haircare brand which claims to follow the EU’s ban on animal testing policies. However, their items are sold in Mainland China where products are required by law to be tested on animals before the products are allowed into the market.

The products from this brand also contain animal by-products which were used in the manufacturing process. 

Despite the brand calling itself a cruelty free brand, some would argue that it isn’t, based on the above facts.