Laura Mercier is a Cruelty-free brand. The cosmetic brand is not only a Cruelty-free brand but is also involved in many campaigns against the involvement of animals in the production of cosmetic products. Although Cruelty-free, Laura Mercier is not vegan-free.
Many cosmetic brands are now embracing the movement for the prevention of animal cruelty. Some of the notable brands that are Cruelty-free are; 100% Pure, Abba, Glow Recipe, Kenra, Kevin Murphy, goPure Beauty, etc.
What makes Laura Mercier a Cruelty-free brand?
Here are some traits that make the brand recognized as a Cruelty-free brand;
It is stated in the brand’s policy. The brand does not test products on animals. Laura Mercier does not allow third-party testing of products on animalsThe brand does not operate in regions where animal cruelty is allowed.
Why People are not convinced Laura Mercier is Cruelty-free?
Although it is clearly stated in the brand’s policy that the brand does is not an advocate of animal cruelty, some people are still of the opinion that the brand is not 100% Cruelty-free. Here’s why;
The brand does not have a Cruelty-free certification on its products.
Laura Mercier was recently bought by Shiseido a non-Cruelty-free makeup company. This makes people convinced that Laura is not transparent in their policy. It also gives people more reason to believe that the brand will soon be involved in using animals to test products.
The brand is not vegan-free.
Why is Laura Mercier Regarded as a Vegan Brand?
Although closely associated, the words ‘cruelty-free’ and ‘vegan’ do not mean the same thing. While Cruelty-free is a term used to identify brands that do not use, nor test products on animals. Vegan-free means there were no animal ingredients used in manufacturing the product. Laura Mercier is regarded as a vegan brand because there is the presence of wool ingredients; lanolin in some of their makeup products.
How to identify Laura Mercier Cruelty-free and Vegan-free products while shopping?
If you are not interested in using any of Laura Mercier’s vegan products, there are some ways you can identify them when shopping. They include;
Check the Package
You can check the package of the product you are interested in purchasing by looking at the ingredients used. This is one of the easiest ways of identifying if a brand truly offers vegan-free products. All you need to do is to read the ingredients and see which of them has any animal byproduct in them.
Ask the store Assistant
This is faster than checking the package. When you walk into a cosmetic store, you can simply talk to a store assistant stating that you want a vegan-free product. The assistant will show you the ones available.
Look out for certifications
Products that have been certified to be vegan-free often carry the bunny logo or animal Cruelty-free certificate logos on their package. Once you see this on any cosmetic product, it means that the product is free Cruelty-free. However, it is not all Cruelty-free products or vegan-free products that have certifications on them. Some brands do not bother printing this on their labels, they just go ahead to add it to their policy. For a better understanding of the brand to go for, you can simply approach a store assistant.
Ask an Expert
A better way to find out important details of Laura Mercier’s products is by contacting experts who use the products or know how the product is made. These experts include cosmetologists, makeup artists, and marketers. You can get access to these people through social media; YouTube, Instagram, products reviews sites, Quora, etc.
Laura Mercier is a top makeup brand, known for producing quality products. However, when it comes to being cruelty-free, a brand’s product uniqueness does not exempt it from being checked. Laura Mercier for instance has always been regarded as a cruelty-free brand and even included it in their brand policy, and still was bought by a brand that is known to be involved in animal cruelty. This means that the brand is not 100% cruelty-free. If you are a vegan or a lover of cruelty-free products, you must follow any of the steps listed above to find out if the Laura Mercier brand is truly cruelty-free.
- Can I return a product after finding out it has animal ingredients?
This depends on Laura Mercier’s return policy; you can contact Laura Mercier’s customer service support to inquire about this.
- Is Lanolin an animal ingredient?
Yes, lanolin is an ingredient gotten from the wool of a sheep.
- Are Laura Mercier’s products made with Lanolin safe to use?
Lanolin is believed to cause skin irritations; ensure you consult with your cosmetologist before using a product that contains it.
